The destiny of a small retailer: How can FDI help?

The destiny of a small retailer: How can FDI help?: The Indian consumer is a very discerning one and it can leverage Nirma products in comparison to the ones by multinationals, it can sustain a local restaurant in contrast to Mcdonald and KFC and it can expand market for Nano and Maruti vis-à-vis other autos with much higher foreign component. To believe that such a discerning consumer can be hoodwinked by the lure of large corporations merely because of their brand name is to do a great injustice to the wisdom of Indian masses. The telecom revolution would have been impossible without FDI and who would argue that the innovation that Indian telecom industry brought about in expanding the reach would not have taught a few lessons to principal partners and investors. It is true, however, that Indian language content and information on health, farming, education and folk culture in local languages is still very deficient. But, we cannot put the blame only on the shoulder of investors. The regulators like TRAI having thousands of cr